He entered the design world in the Car industry at "I.De.A. Institute" working for global brand as Tata, FIAT for automotive and Hoover, NEC and SIEMENS in product design. Shortly later he moved to Lugano to work for a multinational company in the fashion world, passing from product development to interior design, retail and temporary design.
Currently Luca Bar is the CEO of the omonimous studio: BAR-DESIGN. Since its inception in 2007, has been founded on the principles of edgy and sophisticated design that shaped the designer’s aesthetic approach and creative vision from a young age. Luca believes very strongly in technique and gravitates toward perfect proportions, any creative inspiration or inventive approach is always grounded in these guidelines of technique and core beliefs in design.
The experience in many field of Design, allowed him to develop great sensibility in creating the best match between aesthetic and function, achieving highly balanced results, able to bring the worldwide appreciated "Italian touch".
She graduated at the Turin Polytechnic with a bachelor in industrial design and a specialization in Eco Design in 2005. She entered the design world in the fashion industry at "Napapijri”, a sportswear brand acquired in 2005 by the multinational VF Corporation. After the merging and the first role of designer’s assistant, she reached the position of Product Manager in 2010. This responsibility role made her travel to foreign countries as India and China, to supervise product development “on field”. Currently Luisa joined BAR-DESIGN as senior designer. The wide experience with colors, fabrics, finishing, and washes of the fashion technology, made her aesthetic very sensitive. Being a professional designer, as well as a wife and a mother, allows her to instantly understand complex designs briefs and solve them in the most pragmatical way, without losing anything of style. Luisa's work is characterized by a conscious play of colors with a fashion accent that make the final design so unique and timeless at the same time.